What is a mass market audience?
A mass market, often referred to as an undifferentiated market, is a sizable collection of present and/or potential clients who all have similar wants.
What is an independent cinema?
An independent cinema is a cinema not owned by a large corporation or franchise, and often features more lesser known movies or indie films.
What is OnScreen magazine?
Onscreen Magazine is an independent film magazine distributed free of charge to independent cinemas around the country free of charge. The magazine is bi-monthly, giving the latest cinema news produced and distributed from Bristol.
What different sections are there on the OnScreen website and how do these sections appeal to a mass market audience?
The on screen website's homepage features several hyperlinks to different sections. These all help to appeal to a mass market as the cost of the magazine does not intimidate people at the cinema from picking up the copy, the news section allows for hobbyists or people passionate about movies. The wide range of genres available and featured makes the magazine appealing to a mass market.
How does the latest edition of OnScreen magazine (May/June 2023) appeal to a mass market audience?
The latest edition of Onscreen shows the latest movies featuring in franchised cinemas as well as some of the smaller movies lesser known to the public. The wide range of movies discussed allows for a mass market appeal with throwbakcs for the older generation with the new indiana Jones movie; as well as the newer Spiderman Into The Spiderverse series for teens; Barbie for those interested in the Barbie franchise; and Openheimer for more serious movie go-ers. This information helps reach the mass market and influence their decisions on cinema, what they should watch and where they should go.
What is meant by the term cross-media convergence?
cross media convergence is when multiple goods or services combine to create one product with all of the advantages of the individual products.
Is there any cross-media convergence* between the magazine and its website?
yes there is cross media convergence between the magazine and its online website. The magazine is featured as a free pdf and can be accessed on the website, as well as this the magazine calls the viewer to visit the website to enter the competitions shown in the magazine.
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