Bauer recently acquired the popular film magazine "Empire". Bauer now produce a media pack for the magazine for potential advertisers to look at to see the target audience and other key information about the magazine.
According to the page titled "The Mission", Empire is more than just a print magazine as it has a podcast (with 51,000 weekly downloads), website (for the newest movie news) and digital edition (with unique animations and enhancements). Through these methods Empire speaks to the largest amount of film fans across the world. Empire work very hands on within the film industry working with actors and directors to create premium content for all of there platforms. working with key figures in film allows the magazine to show a unique insight to the industry, which is why their readership continually return for more content.
The following page details Empire's reader demographics. In a unique infographic the page shows how the magazine's ABC profile is 68%, the average reader is 40 years old, and 77% of readers are in employment. As well as this the page also states that the readership is three quater's male, and aged 18-40, employed, in a relationship, university educated and time poor. The magazine details its readers as influential and in love with the world of film and cinematography as it's a hobby or means as an escape into other worlds. The magazine can be accessed on any device at any time to ensure that no reader is left without the information they desire.
Page 3 is titled simply as "The Magazine", showing a range of Empire covers and content with 4 of the magazines unique selling points.
1. Exclusives- Empire are known for having firsts in the film and entertainment world, by creating unique projects such as a voice responsive talking cover for Deadpool 2 or a steven spielberg takeover.
2. On set- Empire visits movies whilst in production claiming the visits to be like no other, as they have a great standing within the industry allowing them unique access like in the filming of "Captain Marvel".
3. A list access- The magazine has had many interviews and features with A list actors that they boast it would be faster to list the A-listers they haven't interviewed.
4. Authority- Empire acts as an authoritative figure in the science fiction world answering well debated questions like "How many infinity stones are there?" and "how big is a Tatooine Womp Rat?"
Empires target readership is different to the set brief for the magazine i will be producing. My magazine will have a readership of people aged 16-25 in part time or casual employment and most likely still in education.
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